Apple App Store Gets New Feature to Encourage Users to Keep Subscriptions
Apple's new Retention Messages feature gives app developers a chance to reach users before they cancel an auto-renewable subscription. Messages can include details about subscription benefits or special offers, such as a reduced price for continuing. Developers can manage these prompts through App…
Sources
- T2Apple App Store Gets New Feature to Encourage Users to Keep SubscriptionsGadgets360 (NDTV) via FeedBurner