Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey

T1Covered by 1 source · first reported by Mint — Technology / AI at 01 Nov, 09:21 UTC

Millennials are leading the adoption of artificial intelligence (AI) for shopping in India, with 84 per cent using AI-powered tools to search for products, compare options or make purchase decisions, ahead of 74 per cent of Gen Z consumers, according to a report by McKinsey & Company.