AI search gains 3-fold influence over traditional search in shopping decisions: McKinsey

T1Covered by 1 source · first reported by The Hindu — Technology / BusinessLine — Info-tech at 31 Oct, 09:10 UTC

The report says AI users are 3.2 times more likely to rate AI search tools as more influential than traditional search engines, and 2.6 times more likely to rate them higher than influences like friends or family