Meta Business Agent aims to turn WhatsApp into a 24/7 storefront for D2C brands

T2Covered by 1 source · first reported by YourStory at 26 Oct, 11:57 UTC

At TechSparks 2026, Meta’s Piyush Vaidya outlined how Meta Business Agent could help D2C brands use WhatsApp for personalised customer engagement, product discovery and round-the-clock support.