ETtech Explainer: Why Blinkit is wary of private labels while Instamart sees an opportunity

T1Covered by 1 source · first reported by Economic Times — Tech / Technology / Startups / ETTelecom at 23 Oct, 14:29 UTC

While Blinkit is not looking to significantly expand its private label business, rival Instamart sees room to grow its year-old private label brand Noice, its recently launched curated fruits and vegetables proposition Nectr, and its brand partnership initiative Switch.