Festive ecommerce season off to strong start, Flipkart DAUs hit new high: BofA report

T1Covered by 1 source · first reported by Economic Times — Tech / Technology / Startups / ETTelecom at 20 Oct, 14:16 UTC

India's 2026 festive ecommerce season has initiated with strong performance from online retail platforms. Flipkart saw a significant increase in daily active users during its Big Billion Days sale. Non-metro shoppers contributed greatly to this demand, accounting for about 60 percent of total…