UPI MDR deferment gives D2C brands festive-season margin relief

T1Covered by 1 source · first reported by Economic Times — Tech / Technology / Startups / ETTelecom at 15 Oct, 00:30 UTC

The new MDR framework on UPI was expected to impact D2C brands operating in low-margin categories such as consumer electronics, fashion and packaged goods through their own website. For the majority of digital-first brands, 60-90% of their prepaid transactions are through UPI.

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Sources

• T1UPI MDR deferment gives D2C brands festive-season margin reliefEconomic Times — Tech / Technology / Startups / ETTelecom15 Oct, 00:30