Online festive sales start slow as smartphone demand dips; quick commerce extends shopping window

Industry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hikes, the absence of the GST cut-led demand boost seen last year, and a growing share of seasonal spending shifting to quick commerce.

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Online festive sales start slow as smartphone demand dips; quick commerce extends shopping window · TechNews