‘It is easier to come down’: Ultraviolette Automotive’s Vinayak Bhat makes the case for a top-down strategy

T2Covered by 1 source · first reported by electrive / Charged EVs / The Autopian / Sustainable Bus at 10 Oct, 11:00 UTC

Ultraviolette Automotive has taken an unusual route in India’s electric two-wheeler market, starting with high-performance models rather than mass-market products. In our interview, Chief Product Officer Vinayak Bhat explains why the company believes it is easier to “come down” from premium…

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• T2‘It is easier to come down’: Ultraviolette Automotive’s Vinayak Bhat makes the case for a top-down strategyelectrive / Charged EVs / The Autopian / Sustainable Bus10 Oct, 11:00