Festive ad spending to rise 13-17% as brands spread budgets across channels: Report

T1Covered by 1 source · first reported by Economic Times — Tech / Technology / Startups / ETTelecom at 24 Sept, 16:15 UTC

Spending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that directly link an impression to a transaction.

india

Sources

• T1Festive ad spending to rise 13-17% as brands spread budgets across channels: ReportEconomic Times — Tech / Technology / Startups / ETTelecom24 Sept, 16:15