Beyond the opt-in: Engineering consent for better marketing

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 06 Nov, 16:35 UTC

Compliance pressure is real, but privacy controls can power better personalization. At the November MarTech Conference, we discussed turning opt-ins into your best first-party data asset. The post Beyond the opt-in: Engineering consent for better marketing appeared first on MarTech.

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• T2Beyond the opt-in: Engineering consent for better marketingAdExchanger / Digiday / MarTech / Search Engine Journal06 Nov, 16:35