Who Will Stand Up For The Open Web?
The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. A consensus has emerged in recent years that the above statements are true, and that the open web as we know it is on an irreversible decline. Sure…
Sources
- T2Who Will Stand Up For The Open Web?AdExchanger / Digiday / MarTech / Search Engine Journal