Why AI is complicating marketing centralization

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Nov, 13:50 UTC

Shared resources offer scale and control. Local teams offer speed and flexibility. How to decide where different marketing capabilities belong. The post Why AI is complicating marketing centralization appeared first on MarTech.

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Sources

• T2Why AI is complicating marketing centralizationAdExchanger / Digiday / MarTech / Search Engine Journal05 Nov, 13:50