CPG Brands Rank Checkout as Top Promotions Priority, but Budgets Lag

T2Covered by 1 source · first reported by PYMNTS at 28 Sept, 08:00 UTC

Consumer packaged goods (CPG) brands have identified a checkout capability they want. The spending to build it has yet to follow. Fifty two percent of CPG brands and manufacturers say an embedded, automatic smart tool at checkout would most improve their promotional capabilities, according to a new…

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Sources

• T2CPG Brands Rank Checkout as Top Promotions Priority, but Budgets LagPYMNTS28 Sept, 08:00