Ads Drive Consumer Demand. The Shelf Captures It

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Nov, 13:00 UTC

Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that shoppers in this scenario buy a competing brand nearly 12% of the time, while more than 40% of the…

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Sources

• T2Ads Drive Consumer Demand. The Shelf Captures ItAdExchanger / Digiday / MarTech / Search Engine Journal05 Nov, 13:00