DoorDash Just Bought The Ad Business It Couldn’t Build For Itself

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Nov, 05:35 UTC

Last week, the news became official: DoorDash acquired Instacart for $17 billion. Earlier in the week, when the deal was still a well-sourced rumor, Needham, an investment bank, put out a note regarding the deal. Needham’s working theory was that the deal is about combining the two advertising…

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• T2DoorDash Just Bought The Ad Business It Couldn’t Build For ItselfAdExchanger / Digiday / MarTech / Search Engine Journal05 Nov, 05:35