Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Nov, 05:45 UTC

Ad blocking doesn’t just prevent publishers from earning revenue; it also creates blind spots in their audience analytics that can affect everything from monetization strategy to editorial coverage. Gamers are very likely to use ad blockers, which has led to significant challenges for…