After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Nov, 05:01 UTC

The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.

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Sources

• T2After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce mediaAdExchanger / Digiday / MarTech / Search Engine Journal05 Nov, 05:01