Agencies find AI overuse is leading to brief bloat

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 05 Nov, 05:01 UTC

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.

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Sources

• T2Agencies find AI overuse is leading to brief bloatAdExchanger / Digiday / MarTech / Search Engine Journal05 Nov, 05:01