Salesforce buying AI customer support company Cresta

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 03 Nov, 15:18 UTC

Salesforce is buying Cresta to bring AI voice agents into customer calls, tying conversations more closely to CRM data and its broader Agentforce push. The post Salesforce buying AI customer support company Cresta appeared first on MarTech.

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Sources

• T2Salesforce buying AI customer support company CrestaAdExchanger / Digiday / MarTech / Search Engine Journal03 Nov, 15:18