Amazon Offers Merchants New Connection to Alexa for Shopping

T2Covered by 1 source · first reported by PYMNTS at 04 Nov, 19:16 UTC

Amazon is launching an extension of its Shop Director program to help merchants connect with Alexa for Shopping. The Shop Direct Merchant Workspace, announced Wednesday (Nov. 4), lets any eligible merchant register for Shop Direct and link their store to Amazon, making their products discoverable…