WTF is scene-level targeting for CTV?

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 04 Nov, 15:30 UTC

This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level targeting.

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Sources

• T2WTF is scene-level targeting for CTV?AdExchanger / Digiday / MarTech / Search Engine Journal04 Nov, 15:30