Intent Data Is A Gift, With Edible Brands

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 04 Nov, 06:00 UTC

Edible Arrangements sells 350 SKUs on its website year-round. But for Valentine’s Day and on Mother’s Day, only around 10% of them are available to buy. That might sound like a counterintuitive move for a retailer on its busiest days of the year. But Edible shrinks its catalog on purpose, says…

policy

Sources

• T2Intent Data Is A Gift, With Edible BrandsAdExchanger / Digiday / MarTech / Search Engine Journal04 Nov, 06:00