Hyundai Thinks Truckmakers Like Ford, Chevy, And Toyota Are Missing A ‘Huge Market’

T2Covered by 1 source · first reported by electrive / Charged EVs / The Autopian / Sustainable Bus at 03 Nov, 19:24 UTC

Hyundai has made no secret out of the fact that it wants a piece of the truck and SUV pie. How can a brand with little history in trucks break into the most valuable piece of the American car market? One of the designers working on its upcoming body-on-frame (BOF) program spoke with me at […] The…