ChatGPT advertising delivers more than 6 times less value for money than Google Ads

T2Covered by 1 source · first reported by Phys.org / ScienceDaily (tech) at 03 Nov, 15:00 UTC

Advertising on ChatGPT has so far proven significantly less cost-effective for businesses than advertising on Google. This is the finding of a new study by Christian Schulze, associate professor of marketing at Frankfurt School of Finance & Management, and Maximilian Kaiser, assistant professor at…

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• T2ChatGPT advertising delivers more than 6 times less value for money than Google AdsPhys.org / ScienceDaily (tech)03 Nov, 15:00