Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better via @sejournal, @gregjarboe

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 03 Nov, 15:00 UTC

Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why. The post Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better appeared first on Search Engine Journal.

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Sources

• T2Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better via @sejournal, @gregjarboeAdExchanger / Digiday / MarTech / Search Engine Journal03 Nov, 15:00