Baked by Melissa launches at-home baking kits at Target in time for the holidays

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 03 Nov, 11:00 UTC

Baked by Melissa, known for its bite-sized cupcakes, is launching at-home baking kits for the first time in Target. Here's why the brand felt it was ready for a significant new category launch.

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• T2Baked by Melissa launches at-home baking kits at Target in time for the holidaysModern Retail / Digital Commerce 360 / AgFunderNews03 Nov, 11:00