Agency execs call for retail media to be holistically considered beyond the lower funnel

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 03 Nov, 05:01 UTC

At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.

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Sources

• T2Agency execs call for retail media to be holistically considered beyond the lower funnelAdExchanger / Digiday / MarTech / Search Engine Journal03 Nov, 05:01