Your 2027 media plan has a channel problem

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 02 Nov, 13:37 UTC

Your best-performing channel may get too much money while higher-value customer opportunities go overlooked. The post Your 2027 media plan has a channel problem appeared first on MarTech.

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Sources

• T2Your 2027 media plan has a channel problemAdExchanger / Digiday / MarTech / Search Engine Journal02 Nov, 13:37