Affle Acquires Perion For $420 Million, Because ‘Synergies’

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 02 Nov, 17:03 UTC

If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” Tal Jacobson, Perion’s CEO, is well aware that the term has become a total cliche. “Every time I write an email and use ‘synergy,’ Google pops up and says people don’t…