Water brand Liquid Death will make others’ ads

T1Covered by 1 source · first reported by Semafor (filter tech) at 27 Sept, 23:51 UTC

The water brand Liquid Death is one of the purest marketing stories of the moment: a billion-dollar company that sells the ultimate commodity through edgy comedy. CEO Mike Cessario told Liz and me on last week’s that his company’s in-house agency, Death Machine, has also taken on a “few select…

Sources

• T1Water brand Liquid Death will make others’ adsSemafor (filter tech)27 Sept, 23:51