Walmart CEO Says No to Personalized Pricing

T2Covered by 1 source · first reported by PYMNTS at 27 Sept, 21:30 UTC

Walmart’s CEO says the retailer has no plans to use customer data to set personalized prices. John Furner issued a letter to customers Friday (Sept. 25) arguing that such a practice would violate the company’s Every Day Low Prices (EDLP) ethos. “Prices can change,” the letter said. “We lower them…