Most marketers say AI works. Few can prove it.

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Oct, 12:10 UTC

AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics. The post Most marketers say AI works. Few can prove it. appeared first on MarTech.

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• T2Most marketers say AI works. Few can prove it.AdExchanger / Digiday / MarTech / Search Engine Journal30 Oct, 12:10