How to test incrementality before peak spending starts

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Oct, 12:18 UTC

Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive. The post How to test incrementality before peak spending starts appeared first on MarTech.

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• T2How to test incrementality before peak spending startsAdExchanger / Digiday / MarTech / Search Engine Journal30 Oct, 12:18