Survey: Firms commit to marketing but aren't tracking the results

T1Covered by 1 source · first reported by American Banker (headlines) at 30 Oct, 21:27 UTC

In two reports, the PR firm Gregory finds prominent wealth managers sometimes never show up in AI search results and that few firms are doing enough to track whether all the money they spend on marketing is having the desired effect.

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Sources

• T1Survey: Firms commit to marketing but aren't tracking the resultsAmerican Banker (headlines)30 Oct, 21:27