Your Media Plan Might Be Missing Its Best Customers

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Oct, 12:00 UTC

If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the best media plan is only as good as the…