Ghost Audiences Are Haunting CTV Measurement

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 30 Oct, 04:35 UTC

CTV upfront spend surpassed linear for the first time this year. And yet the industry continues to value audiences using metrics built for a bygone era. The post Ghost Audiences Are Haunting CTV Measurement appeared first on AdExchanger.

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• T2Ghost Audiences Are Haunting CTV MeasurementAdExchanger / Digiday / MarTech / Search Engine Journal30 Oct, 04:35