The creator economy has a payments problem

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 29 Oct, 19:29 UTC

Frank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding new talent or making more content…