DoorDash Acquires Instacart As Consolidation Comes For Mobility Media

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 29 Oct, 16:49 UTC

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same category of mobile app-based, last-mile-fulfillment specialists that have shoehorned their way into…