Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 29 Oct, 04:01 UTC

Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.

policy

Sources

• T2Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.AdExchanger / Digiday / MarTech / Search Engine Journal29 Oct, 04:01