China’s microdrama war heats up as Tencent, ByteDance fight for eyeballs

T2Covered by 1 source · first reported by China: SCMP Tech / TechNode / Pandaily / KrASIA / Sixth Tone at 29 Oct, 02:00 UTC

Shen Jiaoqi, a banker living in southern China’s Guangdong province, cannot stop watching microdramas. The shows are so addictive that she sometimes spends entire days gazing at her phone. One time, she even kept watching while she showered. “Honestly, I was watching for the eye candy rather than…