Amazon Expands Shop Direct Catalog to Keep Shoppers Off Agents

T2Covered by 1 source · first reported by PYMNTS at 28 Oct, 20:09 UTC

Amazon is expanding its Shop Direct initiative, which lists products from brands that don’t sell on its site, in an effort to keep shoppers coming to its site rather than using outside personal artificial intelligence agents, The Information reported Wednesday (Oct. 28). Since March, Amazon has…