Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 28 Oct, 16:00 UTC

Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations model (GenRecs)…