Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 28 Oct, 04:01 UTC

Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.

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Sources

• T2Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remainAdExchanger / Digiday / MarTech / Search Engine Journal28 Oct, 04:01