Coca-Cola Woos Price-Conscious Buyers as Affordability Pressure Mounts

T2Covered by 1 source · first reported by PYMNTS at 27 Oct, 18:42 UTC

Affordability is a concern in every market around the world, and The Coca-Cola Company’s efforts to address this need are working, CEO Henrique Braun said Tuesday (Oct. 27) during the consumer packaged goods (CPG) firm’s third quarter earnings call. “We have seen that value continues to be…