Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaround

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 27 Oct, 14:00 UTC

Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.

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Sources

• T2Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaroundModern Retail / Digital Commerce 360 / AgFunderNews27 Oct, 14:00