GenRec: Towards LLM-Native Recommendation at Netflix

T1Covered by 1 source · first reported by Stripe / Shopify Eng / Netflix TechBlog / Dropbox Tech / Slack Eng / Spotify Eng at 30 Jul, 20:10 UTC

Authors: Ying Li, Arjun Rao, Shradha Sehgal Introduction Recommendations sit at the heart of the Netflix experience. Our current production models rely on thousands of hand‑crafted features over users, items, and interactions, along with specialized architectures for sequence modeling, feature…

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Sources

• T1GenRec: Towards LLM-Native Recommendation at NetflixStripe / Shopify Eng / Netflix TechBlog / Dropbox Tech / Slack Eng / Spotify Eng30 Jul, 20:10