Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App Installs

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 26 Oct, 14:00 UTC

After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some kind of outcome, including on connected TV,” said Sameer Sondhi, North American CEO and chief strategic…

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Sources

• T2Mobile Ad Tech Holding Company Affle Wants To Sell CTV Ads Like App InstallsAdExchanger / Digiday / MarTech / Search Engine Journal26 Oct, 14:00