Stagwell Acquires Publisher Monetization Network Freestar

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 26 Oct, 14:30 UTC

Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents. The companies did not disclose…