Stagwell buys Freestar, putting publisher ad sales inside a holdco

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 26 Oct, 14:30 UTC

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent.

policy

Sources

• T2Stagwell buys Freestar, putting publisher ad sales inside a holdcoAdExchanger / Digiday / MarTech / Search Engine Journal26 Oct, 14:30